Getting these reviews is really quite simple. Just talk to your students.
Ask them what they liked about their training. What went well? What could you have done better to improve their experience?
Based on their feedback ask the student for a review. And be sure to ask them for permission to post their review on your website.
4-6 reviews on your site is plenty. However once you have them on your site continue to ask your students for reviews. You can learn a great deal from these reviews. Look for patterns in these reviews and make changes to your business when appropriate.
It’s also important to cycle out the reviews on your website. Change out old reviews with new ones. If you get a review that’s particularly powerful promote it on your website and social media profiles. Social proof on your website will increase your list of potential students.
About us and Contact Us Pages
Your About Us page and Contact Us page are both essential.
About Us Page
Potential students want to know who you are, how long you’ve been instructing students, and why you love aviation. All of these come into play as prospective students decide which school they would like to attend.
Your About Us page should be prominent as many students will look for this page. If you are the primary business owner include a picture of yourself. Tell your story. Here’s a few ideas to get your mind going.
- How did you begin flying?
- How long have you been flying?
- What’s your favorite plane to fly?
- Why do you think more people should fly?
- What benefits to being a pilot have you seen in your life?
The primary purpose of this page is to build a personal connection with prospective students. This personal connection will allow a bond of trust to begin to form. If they see that you’re a passionate pilot with a long history in aviation they’ll have greater confidence in your ability to teach.
Flying is a serious investment. And with any investment, the investor needs to first trust the person they are giving their money to.
Contact Us Page
The contact us page ought to be relatively simple. At a minimum you should have a phone number and an email address students can use.
You should also have your address listed.
Having a Contact Us form is even better than simply an email. Have a line for their name, email, subject line, and message space.
To make your life even easier add a drop down menu instead of a subject box. In the drop down box have options such as Discovery Flight, Private Pilot License, and Advanced Ratings.
When you add these you can quickly asses why the person is writing in and make a decision as to who should respond.
In this article we’ve reviewed 5 elements your flight school website needs to have. These five elements are:
- Simple Navigation
- Powerful Images
- Social Proof
- About Us and Contact Us pages
Each of these elements will improve your website's ability to convince potential students to choose your flight school over all their other options. Continue to review your website. Analyze your website analytics and figure out where you’re losing website visitors. Website optimization takes continual testing and reviewing. As you improve your website you’ll see more and more students writing in, requesting more information.